Have you ever run down the street naked, jumping for joy? No? Well, nor have we. Although I'm sure one of us has dreamt something similar at some point. If everyone started running down the street naked, jumping for joy the world would be a messy (but happy) place. Imagine what Oxford Street would look like at Christmas.
So why do we have a naked man jumping for joy on most of our packaging? Well, Cranks food has always been associated with feeling good, but it's also about liberating yourself from the normal, mundane food that we see around us 24/7. And what better way to express joyful liberation than by doing a naked leap? *
And after a few years of using the same happy, naked man we decided a new model was in order. So a few of us headed off to a photography studio and spent the day staring at a man's naked backside for all of six hours, which was a first for all of us, I'm sure. Now some of you might think that a backside is a backside, but we now feel we're fully accomplished in the world of buttocks: connoisseurs, if you like. Below are a few of our shots from the day - such happy memories!
* The management at Cranks would like to make it clear that if you are going to get naked and jump for joy, you should do so in the privacy of your own home.
