The 60s - a time of bell-bottoms, tie-dies and a belief that new ideas could change the world. At the heart of the revolution stood London's Carnaby Street with Cranks, the UK's first ever vegetarian restaurant, at its centre. The name said it all: these people were cranky. They believed that a healthy, soul-satisfying diet didn't have to include meat, mush or stodge. They believed health and taste could go hand in hand. They believed good food could take you to a better place. They were right.
For us, the mind altering 60s never stopped. We're continually experimenting with new ways to liberate eating habits and Cranks products do just that. You know how it is: when you eat well you have more energy and feel so much better. They give you that feeling of well-being that makes you want to leap in the air and shout "I feel great!" (Which is why we always advise people not to eat our products in enclosed spaces, such as elevators or broom cupboards.)
We're very much committed to our vegetarian ideals, but we're not on a mission to change the world. We'd simply like to give people the opportunity to explore the delicious world of vegetarian food and experience the benefits of a more balanced diet. That's why we've covered all the options, with convenience foods for on the go, cookery books for experimenting in the kitchen and our restaurant for relaxed, informal dining.
